We are an end-to-end solution company that conceptualises, ideates, writes, produces, edits and delivers.

“If at first, the idea is not absurd, then there is no hope for it” – Albert Einstein

Every piece of content has its genesis in an idea – the ideal for which we are willing to spend weeks or even months to best portray it. Whether a concept comes in as a brief from a client or is born in-house, we strive to push the envelope and tell better stories; sometimes creating a whole new genre of entertainment like the time we hard landed e-sports in India through our show U-cypher.

“I begin with an idea, and then it becomes something else”– Pablo Picasso

Once sold on an idea, we recognize the importance of story structure to help bring out the full potential of that idea. We spend a good amount of our time developing the idea with our in-house creative development or “dev” team. This consists of individuals coming from diverse backgrounds who bring a vast variety of experiences (and quirks) to the story building process. Together, we work to create robust character sketches, a comprehensive story bible that details every dramatic beat and a concept note that provides an in-depth understanding of our vision for the content.

“Great Presentations give smart ideas an advantage” – Nancy Duarte

Once we have a solid hold on the story, we pitch the content to studios, channels and production houses. This usually involves a written submission, an in depth audio-visual component and a narration. Needless to say, we often resort to acting it out when necessary.

“No one can whistle a symphony. It takes a whole orchestra to play it.” – H. E. Lucckock

We believe that many heads work better than one. The next step in our process is to put together a carefully selected team of writers who help to further develop the story and write the final screenplay. We’re passionate creators who know that there is no quick-fix formula for great content. We often go through weeks if not months of the selection process, reading dozens of scripts and pitches until we find the right writer to give voice to our story. We then go through rigorous rounds of feedback and re-writing until we are happy with the final script. We have been fortunate to collaborate with some of the best writers in the business, some of which include Sumeet Vyas, Gopal Datt, Siddharth and Garima, Renuka Kunzru, Adhir Bhat, Sanyukta Chawla and many others.

“A goal without a plan is just a wish” – Antoine de Saint-Exupery

We place a great emphasis on pre-production, knowing that it can make or break a project. Whether it is completing Bang Baaja Baarat in only eleven days or finishing Love Per Square Foot three days early, we plan ahead and work efficiently. However, we’ve learnt that the key to great pre-production is not merely about planning and organisation. The true magic of it lies in allocating the right balance of resources to achieve the most creatively satisfying yet productive output. It is about marrying creative with production, thus empowering the creator to achieve better results than they could have ever imagined.

“Ideas are worthless until you get them out of your head and see what they can do” – Tanner Christensen

This is the part where everything comes together – the months of ideating, writing, rewriting, client meetings etc. It is the trickiest part of the process where the quality of execution matters the most. We could have the best story and a fantastic script but it would mean nothing if it didn’t translate to screen. Over the years we have formed strong connections with top directors like Samar Shaikh, Vasan Bala and Sizil Srivastava who understand the process and get the job done.

When it comes to editing and VFX we are constantly striving to maximize the quality of our output and minimize costs. Over the years we have set up a state of the art editing facility and set up our own boutique VFX studio called “The Tweakers” where we undertake post production services.

“Creativity is Intelligence having fun” – Albert Einstein

At the heart of it, we love what we do and are grateful for the opportunity to do it. We approach all our work with dedication, energy, passion, sincerity and a whole lot of fun!